Client: BURGER KING
Type: SITE LAUNCH
Whopper Sacrifice was a very simple idea. We challenged Facebook users to "sacrifice" (publicly de-friend) 10 friends on Facebook to prove their love for the Whopper. Do that, and we’ll send them a coupon for their own free Whopper.
Working with my team, we had to figure out a design solution that was as simple and engaging as the idea itself. we also had to realize that vision in the realities of the Facebook platform.
In the end, the success of the venture wildly surpassed all of our expectations.
• Clio Awards - Grand Clio (emerging media)
• Clio Awards - Grand Clio (fresh approach)
• Clio Awards - Gold (online application)
• One Show - Gold (branded applications, web)
• Art Directors Club - ADC Hybrid Cube
• Art Directors Club - Gold (web applications)