Client: VOLKSWAGEN
Type: SITE REDESIGN
Agency: CP+B
Years: 2005-2007
OVERVIEW
As Digital AOR for VW, we completely redesigned vw.com in 2007.
For the first phase of this redesign we launched vwfeatures.com which created a series of dynamically created “virtual joyrides” and interactive films based on the cars you had created.
I led the interaction design for the launch of vwfeatures and the redesign of vw.com.
RECOGNITION
• LIA Awards - Grand Prize, VW Features (interactive media, website)
• Cannes Cyber Lions - Grand Prix, VW Features
• LIA Awards - Gold, Safe Happens (digital media)
• One Show - Gold, GTI VW Features (integrated branding)
• Clio Awards - Silver, VW Features (consumer targeted site + brand building)
• Cannes Cyber Lions - Bronze, Safe Happens (interactive campaign)
ADDITIONAL CREDITS
• Oscar Llarena
• Michael Tseng
