Client: BEST BUY
Type: SOCIAL PLATFORM + SITE
Agency: CP+B
Year: 2010
OVERVIEW
What if you could tap into the collective intelligence of the entire Best Buy Blue Shirt staff across the world, for immediate answers to your toughest tech questions, whenever and wherever you think of them? And what if Best Buy could leverage Blue Shirts, even when their store or department is quiet?
Enter Twelp Force.
This social platform allows users to submit questions that are then diverted to and answered by available Blue Shirt employees, wherever they might be.
RECOGNITION
• Cannes - Titanium / Grand Prix
• Clios - Gold (innovation)
• Jay Chiat Awards - Gold (creative technology)
• LIA Awards - Gold (new + digital advertising)
• Andy Awards - Gold (reset - innovation)
• Cannes Cyber Lions - Bronze (websites)
