Client: DOMINO'S
Type: APPLICATION LAUNCH
Agency: CP+B
Year: 2009
OVERVIEW
In our constant quest to enhance the Domino’s product journey through insightful innovations, we worked with TiVo to bring pizza ordering from the kitchen to the living room.
We created a one of a kind ordering system that could be launched from Domino's commercials and allowed for full customization of pizzas and other food items via a TiVo remote control.
Then once the order was placed, the customer could track the progress of their order through a TV-optimized Pizza Tracker.
RECOGNITION
• One Show - Gold (websites - ecommerce)
• LIA Awards - Silver (the new category)
