Type: SITE LAUNCH
Sublymonal.com was a online video editing tool that was designed to allow users to help sprite figure out the “Ultimate Sublymonal Message”.
Using video from a series of commercials that seemed loosely related, the user could unlock the true meaning of the Sublymonal message with some nimble editing skills.
In our tool we created a fully functioning online editing tool that allowed for this story to be compiled, while reinforcing the unique voice of the brand itself.
• Michael Tseng