Client: GREY POUPON
Type: SITE LAUNCH
Agency: CP+B
Year: 2012
OVERVIEW
The world’s most exclusive Facebook page was created to uphold the high standards set by Grey Poupon Dijon. Only the most tasteful were admitted, based on a dynamic scan of their social profile and posting habits.
As our judges watched the candidate's info scroll by, they judged accordingly. Those whose applications are denied had their Like rescinded. Those who were accepted were welcomed into The Society of Good Taste with access to plenty of unique gifts and perks.
RECOGNITION
• Cannes Promo Lions - Silver (best use of social media)
ADDITIONAL CREDITS (over the life of the project)
• Jane Reinberg
