Client: OLD NAVY
Type: MOBILE APP
Imagine if every single Old Navy logo in the world was not a dead end, but rather became an instantaneous opportunity for interactivity and consumer engagement down the funnel.
That is what Snap Appy does. It turns every Old Navy logo into a 2D bar code. Simply launch the app, and take a picture of any Old Navy logo on any surface or screen anywhere in the world and the reward wheel starts spinning.
One could land on style tips, exclusive content or some of the best coupons out there.
Now every Old Navy logo is a gateway to a deeper relationship with the brand.
ADDITIONAL CREDITS (over the life of the project)
• Angel Anderson
• Lin Su
• Jane Reinberg
• Dan Yang
• Nuzi Barkatally