Client: AMERICAN EXPRESS OPEN
Type: BRAND + PLATFORM LAUNCH
Agency: CP+B
Years: 2010-2012
OVERVIEW
Building upon an idea from American Express, CP+B and Digitas partnered to blow out the country’s newest shopping holiday: Small Business Saturday. We complimented mass market awareness drivers with a variety of digital tools and platforms allowing small business owners and their customers to take full advantage.
RECOGNITION
• Clios - Grand Prix
• LIA Awards - Grand LIA (new category)
• Cannes - Grand Prix + Gold (cyber)
• MIXX - Best in Show
• Jay Chiat - Gold
• Effies - Gold (goodworks brands, financial cards)
• One Show - Gold
(please note: they forgot to include me on the credits for this project, but I did actively participate in the development of it)
ADDITIONAL CREDITS (over the life of the project)
• Angel Anderson
• Rich Giuliani
