Client: DOMINO’S
Type: SITE LAUNCH
Agency: CP+B
Year: 2010
OVERVIEW
Domino’s new pizza doesn’t need fancy food photography to look delicious. So we asked customers to snap a pic and show us their pizza‚ just as it was delivered.
The content not only helped enhance quality control and customer engagement, but it was also leveraged in subsequent marketing campaigns in a powerful display of transparency.
RECOGNITION
• LIA Awards - Gold (integrated)
• Clios - Silver (content + contact)
• Cannes Cyber Lions - Bronze (websites)
• IAB MIXX Awards - Gold (response + lead generation)
