Client: BRAMMO
Type: SOCIAL PLATFORM
Agency: CP+B
Year: 2010
OVERVIEW
Shocking Barack was an experiment to see if two people could re-trace the path that the big 3 auto CEOs took in 2008 to Washington (in their private planes), but this time with Brammo electric motorcycles for a cost of $4 per rider. The goal was to reach Obama and give him an electric bike as another possible solution to America’s transportation and pollution problems.
An online experience enabled the journey, enlisting social followers to volunteer couches, food, outlets and potential connections to Obama.
In the end they didn’t get to Obama but they did get a meeting with Steven Chu, the Secretary of Energy.
RECOGNITION
• Cannes Cyber Lions - Silver (websites)
• Andy Awards - Bronze (web film)
