Client: NIKE
Type: SITE LAUNCH
Agency: R/GA
Year: 2004
OVERVIEW
Nike’s Run Hit Wonder was a 5k / 10k race that featured a series of “one hit wonder” bands along the course.
With a concept as innovative and unexpected as this, it was important to have a website that not only educated about it, but also reflected the fun and energy of the event itself.
The site featured the story behind the tour, as well as gear inspired and informed by the bands themselves.
