Client: VOLKSWAGEN
Type: SITE LAUNCH
Agency: CP+B
Year: 2009
OVERVIEW
Due to the launch of the Volkswagen Routan, a new baby boom has begun. Thousands of parents have begun having kids so that they can drive the minivan with german engineering.
To curb this trend, Volkswagen enlisted the help of Brooke Shields and the Babymaker 3000 to let potential parents have virtual babies instead.
We helped make this possible with a focus on a clean, easy path to parenthood as well as multiple extensions in the social media/networking spheres.
RECOGNITION
• Clio Awards - Gold (integrated campaign)
ADDITIONAL CREDITS
• Oscar Llarena
