Client: DOMINO'S
Type: GAME APP LAUNCH
Agency: CP+B
Year: 2012
OVERVIEW
How could Domino’s find people who have a passion and a talent for the unique skill of pizza making, and inspire those people to work for them?
Enter Pizza Hero, a pizza making game for iPad, that invites players to try their hand as pizza chef.
Players are trained and challenged to make nearly perfect pizzas by hand, from kneading dough, to spreading sauce, to sprinkling cheese, to placing toppings, to slicing pies. The game also allows players to order and then consume their pizza creation.
For the top players — those who exhibit top pizza making skills — Domino’s extends an invitation to apply for a real-world job offer, right from within the game.
RECOGNITION
• The Webbys - People’s Voice Award
