Client: OLD NAVY
Project Type: SITE LAUNCH
Agency: CP+B
Year: 2009
OVERVIEW
This site was an attempt to reimagine the weekly circular while telling the SuperModelquin brand story in a deeper, more interactive way. At the same time, the client felt strongly that the initiative had to directly drive in-store visits.
Working with Old Navy, we came up with an answer: an online scavenger hunt for coupons.
Woven in with the narratives on the tabloid-inspired site, we hid a series of coupons for our users to discover. The coupons required some hunting to find, and each week we would release a new online circular with new stories, discounts and different hiding places.
RECOGNITION
• Clio Awards (bronze)
ADDITIONAL CREDITS
• Jordan Clayton-Hall
• Hanna Rosenblom
