Client: NIKE
Type: SITE REDESIGN
Year: 2005
OVERVIEW
In 2005, capitalizing on the learnings from the first version of NikeID.com, we launched a structural and visual evolution of the site. Changes included the addition of a product description page, the ability to start with a blank shoe or with a pre-configured “inspiration”, as well as the introduction of “collections” that had a richer story behind product groupings.
RECOGNITION
• One Show Interactive - Bronze (integrated branding campaign)
• Clio Awards - Bronze (e-commerce)
• Clio Awards - Bronze (online advertising: retail)
• Communication Arts Design Annual 11 (business)
• Idea Awards - Silver (digital media)
• WebAwards - Best Retail Website
• HOW Interactive - Merit (consumer web sites)
