Client: NIKE
Type: SITE REDESIGN
Agency: R/GA
Year: 2004
OVERVIEW
With this redesign we wanted to create a more robust, immersive experience that showcased Michael Vick as our marquee endorser. To accomplish this we created a series of features on him and his shoe, as well as a game called “The Michael Vick Experience”. In addition we launched a series of new training features and videos to provided extra value to high school players.
I led the game design in addition to the interaction design for this redesign.
RECOGNITION
• LIA Awards - Winner (sport)
• WebAwards - Outstanding Website
• Addys New York - Silver (online minisites)
• Communication Arts Design Annual 11 (advertising)
• ID Magazine Interactive Design Review - Design Distinction (interactive)
