Client: NIKE
Type: SITE LAUNCH
Agency: R/GA
Year: 2003
OVERVIEW
The first version of NikeGridiron featured a series of innovative 3-D micro-games, as well as a number of product features associated with each athlete. The experience was complimented by the presentation of the associated television commercial, directed by David Fincher.
RECOGNITION
• Cannes Cyber Lions - Silver (web site, consumer products and services)
• 365: AIGA Annual Design Competition's 25 (experience design)
• I.D. Magazine Annual Design Review - Design Distinction (interactive category)
