Client: BURGER KING
Type: SITE LAUNCH
For the launch of Burger King’s new “Western Whopper”, a campaign was created showcasing how the burger itself sprouted moustaches in all who ate it.
To go along with this campaign we created an online game where anyone could upload an image and create their own moustache. there were several styling options, and the moustache was treated like a virtual pet. show it love and keep it styled and it would behave, but if you neglected it, you never know what direction it will grow next.
When you had it just right, you had the option to sign a western song of your own and send it to fellow cowboys.
• Michael Tseng