Client: BEST BUY
Type: ENTERTAINMENT PLATFORM + MOBILE APP
Agency: CP+B
Year: 2011
OVERVIEW
Typically movie tie-ins involve ads, a special promotion or a limited-time offer. But Best Buy’s Movie Mode was a first-of-its-kind mobile app that actually reinvented the moviegoing experience by letting the audience interact with the movie screen in real time with their smart phones.
Launching with Despicable Me, this platform gave real time translations of the on-screen Minion language, revealing an entirely new content experience that was impossible without the app.
This content was delivered based on a complex audio recognition and syncing system that allowed for communication between the movie and the app.
RECOGNITION
• One Show - Gold (branded applications)
• Clios - Bronze (innovative media)
ADDITIONAL CREDITS
• Angel Anderson
• Noel Franus
