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Matt Walsh UX
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Movie Mode

 

Client: BEST BUY 

Type: ENTERTAINMENT PLATFORM + MOBILE APP 

Agency: CP+B

Year: 2011 

 

OVERVIEW 

Typically movie tie-ins involve ads, a special promotion or a limited-time offer. But Best Buy’s Movie Mode was a first-of-its-kind mobile app that actually reinvented the moviegoing experience by letting the audience interact with the movie screen in real time with their smart phones. 

Launching with Despicable Me, this platform gave real time translations of the on-screen Minion language, revealing an entirely new content experience that was impossible without the app. 

This content was delivered based on a complex audio recognition and syncing system that allowed for communication between the movie and the app. 

 

RECOGNITION 

• One Show - Gold (branded applications) 

• Clios - Bronze (innovative media)

 

ADDITIONAL CREDITS

• Angel Anderson

• Noel Franus

 

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