Client: MDC
Type: INSTALLATION
Agency: CP+B
Year: 2011
OVERVIEW
For the launch of MDC’s Innovation Center in New York, they enlisted us to create a buzz-worthy lobby installation that would showcase the work and thinking coming out of their roster of agencies.
This installation had to be a central showpiece but not get in the way. It had to be rewarding to a single user, but usable by many. It had to show breadth and depth of talent, but not be overwhelming.
The solution accomplished all of these things and more.
We created a multi-touch, multi-user showcase on a Microsoft Surface table that allowed for streaming and browsing of content. Then when something interesting came up, the user could “flick” the content up to a screen that covered most of the wall for the details about and/or playback of that project.
ADDITIONAL CREDITS
• Angel Anderson
• Dan Yang
