Client: MILLER LITE
Type: SITE LAUNCH
The Man Laws campaign was designed to combat the metro-sexual tendencies of many men today. Miller and its “Men Of The Square Table” sought to clarify what was a “man law” and what was not.
We created ManLaws.com as an online resource for any and all to come and contribute to. with it’s wiki format, all users could add their own man laws, and debate those that other had uploaded.
A vigorous debate ensued as well as massive engagement numbers and a new language being injected into popular culture.
• Clio Awards - bronze (integrated campaign)