Client: MICROSOFT WINDOWS
Type: SITE LAUNCH
Agency: CP+B
Year: 2009
OVERVIEW
For one of our first initiatives for Microsoft, we launched a campaign that strove to re-establish pride in being a “PC”.
As part of this campaign, we launched a massively complex network of digital executions that stretched from windows.com, to a massive dynamic media buy, to interactive signage in times square and beyond.
Designing this cooperative, interactive network of experiences was challenging at both the micro and the macro level, and in the end proved successful at driving engagement and changing brand perceptions.
RECOGNITION
• Clio Awards - Silver (integrated campaign)
