Client: HAGGAR
Type: SITE LAUNCH
Agency: CP+B
Year: 2006
OVERVIEW
When we took on Haggar they were a company handcuffed by a narrow, outdated public perception of their brand. with the “Gentleman’s Disagreement” campaign we sought to make the brand relevant and cool again.
This redesign of Haggar.com was one piece of that transformation and strove to tell the product stories in fresh, innovative and engaging ways.
