Client: CONCERNED CHILDREN’S ADVERTISERS
Type: GAME SYSTEM LAUNCH
Alarmed by a lack of physical activity amongst Canada’s youths, CCA and CP+B worked together to make something better: GoGoYu. This game was one of the first to translate real-world physical activity into the powering of a virtual character through a compelling story, with plenty of interaction and rewards fit for a kid.
Players wear a FitBit pedometer that tracks and sends daily step data to GoGoYu. The more active a child is in the real world, the stronger their character is in the game.
Players explore over 30 levels from around the world, take in over 200 nutritional and cultural facts, play fun mini-games, unlock hundreds of items and see a great story unfold as reward for their exercise.
• Charles Law