Client: CLINTON GLOBAL INITIATIVE
Type: PLATFORM LAUNCH
Agency: CP+B
Year: 2013
OVERVIEW
In the hopes of doing some real good in the world, CP+B and partners created an emergency broadcast system for the internet. We partnered with social networks to create a system where people can donate their feeds to a group that will tackle a major solvable world issue each year. Then, with a push of a button from that group, a tweet or post with a clear call-to-action will be dynamically pushed out like falling dominos to everyone’s feed who has subscribed. Hopefully this process creates enough awareness and engagement to overwhelm even the biggest problems.
Imagine if a billion people could be reached at the same time.
Imagine the problems you could solve with that scale of attention.
We started with clean drinking water.
RECOGNITION
• this has not yet been submitted to any shows
ADDITIONAL CREDITS
• Angel Anderson
• Hanna Rosenblom
• Nuzi Barkatally
