Client: COKE ZERO
Type: SITE LAUNCH
Agency: CP+B
Year: 2009
OVERVIEW
If Coke Zero can be so close to Coke in terms of taste, is there someone else out there that can be that close to your face?
This was the question that Facial Profiler sought to answer. Visitors synced their Facebook account to us, and our facial detection engine scanned their face and pictures. From there, a back-end pairing engine scanned thousands of other faces until it finds the one that looks the most like them.