Client: VAIL RESORTS
Type: PRODUCT LAUNCH
Agency: CP+B
Year: 2010
OVERVIEW
EpicMix is a revolutionary technological advancement for the ski industry. With EpicMix, all activity on the slopes is automatically uploaded to an EpicMix dashboard via passive scans of RF enabled ski pass at each chairlift.
Guests can track their days skied, track their vertical feet, see where they rode, earn virtual rewards for their achievements, and collect points to work their way up through tiered levels.
In addition to the gaming elements, we added a variety of features designed to help connect people on the mountain and address some of the most common issues and tensions that come up between friends and family on the slopes.
RECOGNITION
• Clios - Gold (interactive apps)
• One Show - Pencil (innovation in advertising)
ADDITIONAL CREDITS
• Adam Sant
• Michael Tseng
