Client: COKE ZERO
Type: SITE LAUNCH
Agency: CP+B
Year: 2008
OVERVIEW
In 2008 we launched a series of micro-games for Coke Zero. Each game presented its own complexities of game design and experience, and all needed to reinforce Coke Zero’s brand perceptions in specific male demographics.
During football season we launched a series of “retro” football games based on early vibrating and electronic football games of the 80s.
Once basketball season hit, coach zero followed those up with an “office horse” game as well as a t-shirt cannon game.
We helped work through the game design and UX for all of them.
