Client: BURGER KING
Type: SITE LAUNCH
Agency: CP+B
Year: 2008
OVERVIEW
This site was the result of a partnership between Burger King and the Indiana Jones franchise. For the launch of “Indiana Jones and the Kingdom of The Crystal Skull”, Burger King ran a contest in-store. For those who did not win, they had the chance to come here for a 2nd chance.
From the top of the temple a light beams to the ground, referencing the famous scene in “Raiders of the Lost Ark”. when the light was in the perfect place, the user enters their code and hits “dig.” Pick the right time and the treasure would be yours.
