Client: BURGER KING
Type: SITE LAUNCH
Agency: CP+B
Year: 2009
OVERVIEW
“The scent of seduction with a hint of flame-broiled essence.”
That’s the description of Burger King’s cologne, Flame. This stocking stuffer was concepted and created by CP+B in partnership with scent experts, and sold at Ricky’s in New York and Los Angeles.
To compliment this product launch we created a website designed to help enhance the mood when you’re “getting your Flame on.” One spray from the bottle and you might experience roaring fires, champagne at the ocean, or even the king himself...
RECOGNITION
• Clio Awards - Gold (integrated campaign)
• One Show - Silver (integrated branding)
• LIA Awards - Bronze (integrated)
