Client: B-CYCLE
Type: PRODUCT LAUNCH
Agency: CP+B
Year: 2010
OVERVIEW
CP+B thought it a bit crazy that the U.S.A. had never figured out a good bike sharing system with the transportation and pollution problems we faced, and when so many other countries and cities had.
So, we decided to create our own. We got Humana on board for the funding, we worked with Trek to design the bikes, and our product innovation team designed the kiosks and business model.
Our Experience Design team worked with the various stakeholders to think through the consumer experience, and to flesh out the network of digital properties that would enhance it.
The system is now live in more than a dozen cities including Chicago, Denver and San Antonio.
RECOGNITION
• IXDA Interaction Awards - Winner (optimizing)
ADDITIONAL CREDITS
• Hanna Rosenblom
• Azmina Karimi
